Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do you thank the taxpayer for...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Brand management
11
Markenführung
8
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Consumer behaviour
4
Konsumentenverhalten
4
USA
4
United States
4
Brand ratings decomposition
3
Relationship marketing
3
Werbewirkung
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Brand effects
2
Buyer behaviour
2
Buyer-seller relationships
2
Consumer survey data
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer behaviour
2
Customer integration
2
Definition
2
Fundraising
2
Halo effect
2
Kundenintegration
2
Lieferantenmanagement
2
Social Marketing
2
Social marketing
2
Strategic management
2
Strategisches Management
2
Supplier relationship management
2
Value creation
2
Acquisitions and mergers
1
Actor engagement
1
Advertising
1
Advertising planning
1
Authenticity
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Raggio, Randle D.
3
Folse, Judith Anne Garretson
2
Hartley, Phillip
1
Moulard, Julie Guidry
1
Sun, Jie
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gratitude works : its impact and the mediating role of affective commitment in driving positive outcomes
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10003926598
Saved in:
2
Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson
;
Moulard, Julie Guidry
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
Saved in:
3
Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip
;
Sun, Jie
;
Raggio, Randle D.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
