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~subject:"Advertising effects"
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Advertising effects
Men
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Männer
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Advertising
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Advertising appeals
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Advertising history
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Celebrity endorsement
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Consumer behaviour
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Diskriminierung
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Perfume
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Branchik, Blaine J.
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Ghosh Chowdhury, Tilottama
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O'Leary, Kathleen Bay
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Journal of historical research in marketing
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Journal of marketing theory and practice
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ECONIS (ZBW)
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Funny, scary, dead : negative depictions of male homosexuality in American advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
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2
Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
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