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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
11
Konsumentenverhalten
11
South Africa
9
Relationship marketing
8
Südafrika
8
Beziehungsmarketing
7
Customer satisfaction
4
Kundenzufriedenheit
4
Social Marketing
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AIDS
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Cause-Related Marketing
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Cause-related marketing
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Dienstleistungsqualität
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Marketing management
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Marketingmanagement
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Service quality
3
Social marketing
3
Werbewirkung
3
Angst
2
Anxiety
2
Confidence
2
Corporate reputation
2
Einzelhandel
2
Emerging economies
2
Financial services
2
Finanzdienstleistung
2
Firmenimage
2
Food retailing
2
Ladengestaltung
2
Lebensmitteleinzelhandel
2
Lieferantenmanagement
2
Measurement
2
Messung
2
National culture
2
Nationalkultur
2
Retail trade
2
Schwellenländer
2
Store design
2
Supplier relationship management
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Terblanche, Nic S.
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Terblanche-Smit, Marlize
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Breaking new ground in theory and practice
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Cutting edge international research
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Journal of business research : JBR
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ECONIS (ZBW)
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Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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2
Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Cutting edge international research
,
(pp. 111-125)
.
2010
Persistent link: https://www.econbiz.de/10003985157
Saved in:
3
The impact of personality differences on efficacy, attitude and behavioural intention in HIV
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Breaking new ground in theory and practice
,
(pp. 121-131)
.
2011
Persistent link: https://www.econbiz.de/10009380027
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