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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Online-Marketing
6
Viral marketing
6
Virales Marketing
6
Advertising
5
Social Web
5
Social web
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Werbung
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Werbewirkung
4
Beziehungsmarketing
3
Bibliometrics
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Bibliometrie
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Brand management
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Hispanics
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Hispano-Amerikaner
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Website
3
social media
3
Benutzerschnittstelle
2
Brand
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Incentivized reviews
2
Markenartikel
2
Software development
2
Softwareentwicklung
2
USA
2
United States
2
User interface
2
Absatzplanung
1
Acculturation
1
Advertising appeals
1
Advertising history
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Korgaonkar, Pradeep
3
Petrescu, Maria
2
Becerra, Enrique
1
Branchik, Blaine J.
1
Gironda, John
1
Karson, Eric
1
Londoño, Juan Carlos
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O'Leary, Kathleen Bay
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Journal of historical research in marketing
1
Journal of internet commerce
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
2
Funny, scary, dead : negative depictions of male homosexuality in American advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
Saved in:
3
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
4
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
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