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Sociological Impact of Advertisements on Saudi Arabian Consumers
Rahman, Mohammad Naquibur - 2019
The impact of advertisement can be seen very clearly in various ways on Saudi consumers in the Kingdom. The purpose of this article is to investigate the impact of modern advertisement on Saudi consumers and how it influences the purchase behavior of consumers. This research article outlines the...
Persistent link: https://www.econbiz.de/10012863304
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Der "heimliche Lehrplan" in der Verbrauchererziehung durch Werbung und Medien : ein Beitrag zum Problem der Werbewirkungen
Supper, Michael - 2000
Persistent link: https://www.econbiz.de/10001450202
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Social dimensions of consumer distinctiveness : the influence of social status on group identity and advertising persuasion
Grier, Sonya A.; Deshpande, Rohit - 1999
Persistent link: https://www.econbiz.de/10001453419
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Soziosponsoring von Krankenhäusern : potenzielle Gewinnwirkung eines Marketinginstruments
Koth, Matthias - 2000
Persistent link: https://www.econbiz.de/10001455428
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Die Wirkungen von Warenproben
Gedenk, Karen - In: Innovation und Absatz, (pp. 89-109). 1999
Persistent link: https://www.econbiz.de/10001428002
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Kunstsponsoring : Gestaltungsdimensionen, Wirkungsweise und Wirkungsmessungen
Witt, Martin - 2000
Persistent link: https://www.econbiz.de/10001480809
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Persuasive discourse and advertising
Dahl, Henrik - 1990
Persistent link: https://www.econbiz.de/10000809689
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Motivation research in advertising and marketing
Smith, George Horsley - 1954
Persistent link: https://www.econbiz.de/10000674520
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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862