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Advertising effects
Werbung
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Advertising
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Werbewirkung
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Consumer behaviour
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Advertising industry
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Vereinigte Staaten
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Öffentlichkeitsarbeit
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Emotion
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Pelsmacker, Patrick de
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Eisend, Martin
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Gierl, Heribert
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Septianto, Felix
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Rosengren, Sara
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Dahlén, Micael
17
Taylor, Charles Raymond
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Yoon, Sukki
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Diehl, Sandra
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Kaiser, Harry M.
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Jerath, Kinshuk
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Reijmersdal, Eva A. van
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Rozendaal, Esther
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Sahni, Navdeep S.
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Wilbur, Kenneth C.
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Wilson, Rick T.
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Chan, Kara
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Dens, Nathalie
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Weinberger, Marc G.
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Evans, Nathaniel J.
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Hudders, Liselot
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Tellis, Gerard J.
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Terlutter, Ralf
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Torres, Ivonne M.
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Buijzen, Moniek
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Dalamu, Taofeek
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Mueller, Barbara
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Wu, Linwan
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9
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National Bureau of Economic Research
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Advertising Research Foundation
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Erasmus Research Institute of Management
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European Advertising Academy
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IP Deutschland GmbH <Köln>
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Peter Lang GmbH
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Anheuser-Busch, Inc.
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Association of National Advertisers
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Avrim Lazar and Associates
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Cam Foundation
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Chambre de commerce et d'industrie de Paris
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Committee on Advertising
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Communication Advertising and Marketing Economic Foundation
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Consumer Research Institute, inc.
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
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Fördergesellschaft Marketing an der Universität Augsburg
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Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
ICORIA <Veranstaltung> <21., 2023, Bordeaux>
1
IGI Global
1
Institute of Marketing
1
Institute of Practioners in Advertising
1
International Advertising Association (1950- )
1
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International journal of advertising : the review of marketing communications
197
International journal of advertising : the quarterly review of marketing communications
139
Journal of marketing communications
131
Journal of business research : JBR
127
Journal of advertising research
107
Journal of advertising : official publication of the American Academy of Advertising
106
Marketing science
76
Journal of promotion management : JPM
67
Journal of promotion management : innovations in planning and applied research
59
Journal of retailing and consumer services
55
Journal of current issues and research in advertising : JCIRA
48
Psychology & marketing
45
Health marketing quarterly
43
International journal of internet marketing and advertising : IJIMA
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
European journal of marketing : EJM
39
Journal of current issues and research in advertising
36
Journal of marketing research : JMR
28
Marketing letters : a journal of research in marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of marketing
27
Journal of international consumer marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of advertising
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of global marketing
24
Asia Pacific journal of marketing and logistics
22
Journal of business ethics : JOBE
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
European journal of operational research : EJOR
20
International journal of pharmaceutical and healthcare marketing : IJPHM
20
International journal of consumer studies
19
Marketing : ZFP ; journal of research and management
19
International journal of hospitality management
18
Journal of marketing research
18
Quantitative marketing and economics : QME
18
The journal of consumer marketing
18
SpringerLink / Bücher
17
Marketing intelligence & planning
16
International journal of market research
15
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ECONIS (ZBW)
4,529
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1
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
2
Determinants of temporal variations in advertising effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
3
Cooperative advertising models of trade promotion in channels of distribution
Blair, Charles
;
Cao, Zhenzong
;
Monahan, George E.
-
1998
Persistent link: https://www.econbiz.de/10000994546
Saved in:
4
Advertising's second audience : employee reactions to organizational communications
Gilly, Mary C.
;
Celsi, Mary Wolfinbarger
-
1996
Persistent link: https://www.econbiz.de/10000957471
Saved in:
5
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
6
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
7
Kids' consumption : how do children receive the relationships between advertisements and products?
Moore-Shay, Elizabeth S.
;
Lutz, Richard J.
-
1997
Persistent link: https://www.econbiz.de/10000979066
Saved in:
8
Market reactions to integrated communication
Esch, Franz-Rudolf
- In:
New developments and approaches in consumer behavior …
,
(pp. 90-111)
.
1998
Persistent link: https://www.econbiz.de/10001299797
Saved in:
9
Preis- oder Imagewerbung?: Optionen für den Handel
Greipl, Erich
;
Müller, Stefan
- In:
Zukunftsperspektiven für das Handelsmanagement : …
,
(pp. 445-462)
.
2000
Persistent link: https://www.econbiz.de/10001495841
Saved in:
10
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
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