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~subject:"Advertising effects"
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Advertising effects
Sport
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Breuer, Christoph
7
Rumpf, Christopher
4
Felbert, Aaron von
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Boronczyk, Felix
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Herold, Elisa
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Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Sport, Business and Management : an international journal ; SBM
1
Strategies in sports marketing : technologies and emerging trends
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ECONIS (ZBW)
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1
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
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2
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
3
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
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4
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
5
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
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6
The influence of multiple combinations of celebrity endorsers on consumers' intentions to purchase a sports-related product
Felbert, Aaron von
;
Breuer, Christoph
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 440-458
Persistent link: https://www.econbiz.de/10013349531
Saved in:
7
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
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