Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A hierarchical elimination mod...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Theorie
13
Theory
13
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
8
Relationship marketing
8
New product development
7
Produktentwicklung
7
Customer value
6
Innovation diffusion
6
Innovationsdiffusion
6
Kundenwert
6
Preismanagement
6
Pricing strategy
6
USA
6
United States
6
Marketingmanagement
5
Distribution channel
4
Einzelhandel
4
Internet marketing
4
Marketing management
4
Online-Marketing
4
Retail trade
4
Vertriebsweg
4
Competitive advantage
3
Innovation
3
Marketing
3
Measurement
3
Messung
3
Werbewirkung
3
Werbung
3
Wettbewerbsvorteil
3
Advertising
2
Betriebliche Wertschöpfung
2
Brand image
2
Competitive strategy
2
Economics department
2
Forecasting model
2
Führungskräfteentwicklung
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Krishnamurthi, Lakshman
3
Anderson, Eric T.
1
Gopinath, Shyam
1
Hansen, Karsten T.
1
Misra, Kanishka
1
Nijs, Vincent
1
Papatla, Purushottam
1
Thomas, Jacquelyn S.
1
Xie, Yingkang
1
Yang, Joonhyuk
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
2
Channel pass-through of trade promotions
Nijs, Vincent
;
Misra, Kanishka
;
Anderson, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10003967733
Saved in:
3
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
