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~subject:"Advertising effects"
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Advertising effects
Children
18,727
Kinder
17,773
Werbung
11,347
Advertising
11,325
Health
4,095
Gesundheit
4,063
Werbewirkung
4,027
Consumer behaviour
3,964
Konsumentenverhalten
3,831
USA
3,321
United States
2,966
Eltern
2,709
Parents
2,609
Bildungsniveau
2,413
Educational achievement
2,406
Kind
2,270
Körpergewicht
2,167
Body weight
2,156
Theorie
2,121
Theory
2,095
Deutschland
1,915
Internet marketing
1,915
Online-Marketing
1,914
Schätzung
1,871
Estimation
1,857
Familie
1,770
Mothers
1,719
Mütter
1,713
Family
1,631
Germany
1,592
Social marketing
1,463
advertising
1,405
children
1,405
Ernährungsverhalten
1,348
Eating habit
1,345
Youth
1,317
Cognition
1,294
Kognition
1,288
Fertility
1,282
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1,811
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773
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3,013
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957
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7
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2,848
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116
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61
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37
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35
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15
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12
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11
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9
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6
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3,840
German
131
French
2
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2
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Pelsmacker, Patrick de
21
Gierl, Heribert
20
Septianto, Felix
19
Eisend, Martin
18
Rosengren, Sara
16
Diehl, Sandra
15
Rozendaal, Esther
15
Stafford, Marla Royne
15
Terlutter, Ralf
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Reijmersdal, Eva A. van
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Dens, Nathalie
12
Bakir, Aysen
11
Bellman, Steven
11
Buijzen, Moniek
11
Hudders, Liselot
11
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Jerath, Kinshuk
9
Kareklas, Ioannis
9
Matthes, Jörg
9
Naderer, Brigitte
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
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National Bureau of Economic Research
12
Springer Fachmedien Wiesbaden
10
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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Published in...
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International journal of advertising : the review of marketing communications
163
International journal of advertising : the quarterly review of marketing communications
136
Journal of business research : JBR
119
Journal of marketing communications
119
Journal of advertising : official publication of the American Academy of Advertising
116
Journal of advertising research
105
Journal of promotion management : JPM
58
Journal of promotion management : innovations in planning and applied research
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
47
International journal of internet marketing and advertising : IJIMA
41
Health marketing quarterly
38
Journal of current issues and research in advertising : JCIRA
37
European journal of marketing : EJM
36
Journal of retailing and consumer services
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Young consumers : insight and ideas for responsible marketers
27
Journal of marketing research : JMR
26
Journal of advertising
24
Journal of global marketing
24
Marketing letters : a journal of research in marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of marketing
22
Journal of international consumer marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Marketing intelligence & planning
16
SpringerLink / Bücher
16
Journal of business ethics : JOBE
15
European journal of marketing
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of the Academy of Marketing Science
14
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ECONIS (ZBW)
3,977
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1
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10
of
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date (oldest first)
1
Family-based treatment for
obesity
in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
2
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
3
Fear vs humor appeals : a comparative study of
children
's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
4
A macro-level assessment of introducing
children
food
advertising
restrictions on
children
's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
5
Milk, juice, or cola? : exploring the effect of product placement on
children
’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
6
Framing and word choice in childhood
obesity
reduction-focused
advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
7
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
8
Parental communication style's impact on
children
's attitudes toward
obesity
and food
advertising
Yu, Jay Hyunjae
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 87-107
Persistent link: https://www.econbiz.de/10009531798
Saved in:
9
Healthy and unhealthy food in Italian television ads for adults and
children
Puggelli, Francesca Romana
;
Bertolotti, Mauro
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
Saved in:
10
A content analysis of television food
advertising
to
children
: comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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