Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jocelyn W. Jarvis; Heather L. Gainforth; Amy E. Latimer-Cheung
| Year of publication: |
2014
|
|---|---|
| Authors: | Jarvis, Jocelyn W. ; Gainforth, Heather L. ; Latimer-Cheung, Amy E. |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 11.2014, 2, p. 115-127
|
| Subject: | Message framing | Physical activity | Mass media | Social marketing | Social support | Social Marketing | Werbewirkung | Advertising effects | Sport | Sports | Werbung | Advertising | Gesundheitsvorsorge | Preventive care | Kinder | Children | Kommunikationsmedien | Communication media | Prospect Theory | Prospect theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-013-0110-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010413079