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Optimal resource allocation with time-varying marketing effectiveness, margins and costs
Raman, Kalyan; Mantrala, Murali K.; Sridhar, Shrihari; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10009490133
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Profiting from uncertainty
Raman, Kalyan - In: Quantitative marketing and marketing management : …, (pp. 501-515). 2012
Persistent link: https://www.econbiz.de/10009621553
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Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari; Mantrala, Murali K.; Albers, Sönke - In: Innovation and marketing in the pharmaceutical industry …, (pp. 531-556). 2014
Persistent link: https://www.econbiz.de/10010353473
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A meta-analysis of marketing communication carryover effects
Köhler, Christine; Mantrala, Murali K.; Albers, Sönke; … - In: Journal of marketing research : JMR 54 (2017) 6, pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010