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Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan; Lumpkin, James R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
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Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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Can vague brand slogans promote desirable consumer responses?
Strutton, David; Roswinanto, Widyarso - In: The journal of product & brand management 23 (2014) 4/5, pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
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What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.; Strutton, David - In: Journal of advertising research 53 (2013) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10010245511