//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Improving the Effectiveness of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Australia
12
Consumer behaviour
5
Advertising
4
Social marketing
4
Australien
3
Jugendliche
3
Social Marketing
3
Youth
3
Advertising control
2
Body weight
2
E-commerce
2
Eating habit
2
Ernährungsverhalten
2
Konsumentenverhalten
2
Körpergewicht
2
Mobile Technologies
2
Mobile data technologies
2
Regulation
2
SMEs
2
Students
2
Women
2
Advertising industry
1
Advertising media
1
Alcoholic beverage
1
Alcoholic drinks
1
Alkoholisches Getränk
1
Befragung
1
Brand awareness
1
Brand equity
1
Business recovery
1
Cognition
1
Communications technology
1
Complaints
1
Computer software
1
Consumption
1
Crisis management
1
Data transmission
1
Depth interviews
1
Deutschland
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cheung, Lily
1
Harker, Debra
1
Harker, Michael
1
Published in...
All
The marketing review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The state of the art of advertising from the consumers' perspective : a generational approach
Cheung, Lily
;
Harker, Debra
;
Harker, Michael
- In:
The marketing review
8
(
2008
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10003720881
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->