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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
16
Konsumentenverhalten
15
Brand image
7
Markenimage
7
Low-cost strategy
6
Niedrigpreisstrategie
6
Preismanagement
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Pricing strategy
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Advertising
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Theorie
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Theory
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Einzelhandelspreis
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Garantie
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Product quality
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Rabatt
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Rebate
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Regulatory focus
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Retail price
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Sales promotion
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USA
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Verkaufsförderung
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Warranty
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Werbewirkung
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Werbung
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Brand management
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Celebrity endorsement
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Celebrity-Werbung
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Cognition
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Collective dissonance
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Discounting
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Diskontierung
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Electronic word-of-mouth
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Internet marketing
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Markenführung
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Marketing (Business Administration)
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New media
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Online-Marketing
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Biswas, Abhijit
3
Guha, Abhijit
2
Roy, Subhadip
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Dutta, Sujay
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Grewal, Dhruv
1
Yagci, Mehmet I.
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Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
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2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
3
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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