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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising

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Investors' response to advertising : the role of media

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Marketing mit Youtube

Nufer, Gerd; Kaps, Anne - Fachhochschule Reutlingen / European School of Business - 2017

Die Video-Plattform Youtube ist eine der meistbesuchten Webseiten weltweit. Youtube-Stars erreichen mit ihren Videos große Zuschauergruppen und können als Multiplikatoren für Wer-bebotschaften dienen. Sie sind oftmals Meinungsführer, denen hohes Vertrauen entgegen-gebracht wird, weshalb sie...

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The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda

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Sport league website : an effective marketing communication tool for corporate sponsors

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Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation

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Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement

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Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study

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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship

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