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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
7
Konsumentenverhalten
7
Innovation diffusion
3
Personalisierung
3
Personalization
3
Beziehungsmarketing
2
Gender
2
Geschlecht
2
Hong Kong
2
Hongkong
2
Innovationsdiffusion
2
Jugendliche
2
Online retailing
2
Online-Handel
2
Purchase intention
2
Relationship marketing
2
Taiwan
2
Tourism marketing
2
Tourismusmarketing
2
Werbewirkung
2
Youth
2
1974-2004
1
ASMR
1
Advertising
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Airline
1
Airline marketing
1
Attitude toward the ad
1
Brand image
1
Brand management
1
Communication design
1
Confidence
1
Crowdfunding
1
Cultural heritage
1
Customer satisfaction
1
E-commerce
1
Econometric model
1
Electronic Commerce
1
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English
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Doong, Her-Sen
2
Wang, Hui-Chih
2
Law, Rob
1
Suci, Afred
1
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Journal of air transport management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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An initial investigation of the effect of advertisement and word-of-month on first-time visitors to Hong Kong
Doong, Her-Sen
;
Wang, Hui-Chih
;
Law, Rob
- In:
Journal of air transport management
14
(
2008
)
3
,
pp. 159-161
Persistent link: https://www.econbiz.de/10003731322
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2
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
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