An initial investigation of the effect of advertisement and word-of-month on first-time visitors to Hong Kong
Year of publication: |
2008
|
---|---|
Authors: | Doong, Her-Sen ; Wang, Hui-Chih ; Law, Rob |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 14.2008, 3, p. 159-161
|
Subject: | Fluggesellschaft | Airline | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Tourismusmarketing | Tourism marketing | Hongkong | Hong Kong |
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