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~subject:"Advertising effects"
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Advertising effects
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7
Fuchs, Wolfgang
7
Unger, Fritz
7
Drengner, Jan
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Shelegia, Sandro
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Srinivasan, Shuba
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Steffenhagen, Hartwig
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Terlutter, Ralf
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Zanger, Cornelia
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Albers, Sönke
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Bar, Talia
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Dekimpe, Marnik G.
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Association of National Advertisers
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European University Institute / Department of Economics
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Herbert von Halem Verlag
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Internationales Centrum für Werbe- und Media-Forschung <Hamburg>
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
1
Peter Lang GmbH
1
Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
1
Point-of-Purachse Advertising Institute
1
Shaker Verlag
1
Springer Fachmedien Wiesbaden
1
Universität Hohenheim
1
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Gabler Edition Wissenschaft
16
SpringerLink / Bücher
15
Marketing : ZFP ; journal of research and management
12
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
International journal of electronic commerce : IJEC
7
Journal of advertising research
7
American journal of agricultural economics
6
Europäische Hochschulschriften / 5
5
Faculty & research / Insead : working paper series
5
Discussion papers / CEPR
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International advertising and communication : current insights and empirical findings
4
Journal of marketing communications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
DUV / Wirtschaftswissenschaft
3
ERIM report series research in management
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of advertising : official publication of the American Academy of Advertising
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marktpsychologie
3
Operations research
3
Reihe: Marketing : MAR
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
The journal of industrial economics
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Beiträge zum Controlling
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
CORE discussion paper : DP
2
Discussion paper / Centre for Economic Policy Research
2
Documents de recherche / ESSEC Centre de Recherche
2
European journal of operational research : EJOR
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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ECONIS (ZBW)
517
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1
Image advertising under unfair competition law and the Benetton campaign
Hartwig, Henning
- In:
IIC : international review of intellectual property and …
32
(
2001
)
7
,
pp. 777-794
Persistent link: https://www.econbiz.de/10001632068
Saved in:
2
Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest
-
2007
Persistent link: https://www.econbiz.de/10009707363
Saved in:
3
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
4
Werbemittelgestaltung im vorökonomischen Werbewirkungsprozeß : metaanalytische Befunde
Mäßen, Andrea
-
1998
Persistent link: https://www.econbiz.de/10000978600
Saved in:
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
6
The effect the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Advertising and communication : proceedings 4th …
,
(pp. 41-54)
.
2005
Persistent link: https://www.econbiz.de/10003353597
Saved in:
7
Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
Saved in:
8
International Advertising and Communication : Current Insights and Empirical Findings
Diehl, Sandra
(
contributor
);
Terlutter, Ralf
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520610
Saved in:
9
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
10
Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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