Perception of puffery in advertising : investigating the China-US differences
Year of publication: |
2012
|
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Authors: | Gao, Zhihong ; Li, Na ; Scorpio, Elaine A. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 2, p. 179-198
|
Subject: | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Unlauterer Wettbewerb | Unfair competition | Wettbewerbsrecht | Competition law | USA | United States | China |
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