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Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation
Deane, Jason K.
;
Rees, Loren Paul
;
Rakes, Terry R.
- In:
International journal of electronic business
9
(
2011
)
3
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009375614
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