Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation
Year of publication: |
2011
|
---|---|
Authors: | Deane, Jason K. ; Rees, Loren Paul ; Rakes, Terry R. |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 9.2011, 3, p. 271-291
|
Subject: | Online-Marketing | Internet marketing | Zielgruppe | Target group | Werbewirkung | Advertising effects | Online-Recherche | Online search | Webanalyse | Web analytics |
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