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The attraction effect is more pronounced for consumers who rely on intuitive reasoning

Mao, Wen; Oppewal, Harmen - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 339-351

Persistent link: https://www.econbiz.de/10009530698

Active red sports car and relaxed purple-blue van : affective qualities predict color appropriateness for car types

Hanss, Daniel; Böhm, Gisela; Pfister, Hans-Rüdiger - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 368-380

Persistent link: https://www.econbiz.de/10009668427

Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign

Kohler, Thomas C. - 2003 - 1. Aufl

Persistent link: https://www.econbiz.de/10001788016

Factors influencing online advertisements of passenger cars : evidence from the Silicon Valley of India

Nikhil V. P.; Naresh G. - In: South Asian journal of management : SAJM 28 (2021) 4, pp. 37-56

Persistent link: https://www.econbiz.de/10013040787

Divisional advertising efficiency in the consumer car purchase funnel : a network DEA approach

Choi, Kanghwa - In: Journal of the Operational Research Society 71 (2020) 9, pp. 1411-1425

Persistent link: https://www.econbiz.de/10012264783

Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects

Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018

Persistent link: https://www.econbiz.de/10012267477

Gender contamination in Indian automobile advertisements : male acceptance or alienation?

Sandhu, Namrata; Dilpreet Singh - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10012161028

Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction

Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598

Persistent link: https://www.econbiz.de/10014234076

The Effect of Retail Competition on Relationship-Specific Investments : Evidence from New Car Advertising

Murry, Charles - 2017

Longstanding state regulations restrict car manufacturers from terminating relationships with dealers, creating differences in retail competition across brands and markets. I use this variation to identify the causal effect of dealer competition on dealer and manufacturer advertising. I find...

Persistent link: https://www.econbiz.de/10014124202

Konsumentensouveränität und beeinflussbare Präferenzen : ist Laisser Faire bei Werbung das Richtige?

Weizsäcker, Carl Christian von - In: List-Forum für Wirtschafts- und Finanzpolitik (2014), pp. 258-273

Persistent link: https://www.econbiz.de/10010511501

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