Factors influencing online advertisements of passenger cars : evidence from the Silicon Valley of India
Nikhil VP and G Naresh
| Year of publication: |
2021
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|---|---|
| Authors: | Nikhil V. P. ; Naresh G. |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 28.2021, 4, p. 37-56
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| Subject: | Online advertising | Automobile sector | Passenger cars | Brand value | Service quality | Online-Marketing | Internet marketing | Kfz-Industrie | Automotive industry | Kraftfahrzeug | Motor vehicle | Indien | India | Dienstleistungsqualität | Werbewirkung | Advertising effects | Kfz-Markt | Automotive market | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013040787