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~subject:"Advertising effects"
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Advertising effects
Werbewirkung
6
Fernsehwerbung
5
Television advertising
5
Sport event
3
Sportveranstaltung
3
USA
3
United States
3
Advertising
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Ball game
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Ballsport
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Consumer behaviour
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Dauer
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Informationsverhalten
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Internet marketing
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Online-Marketing
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Sales promotion
1
Sportmarketing
1
Sports marketing
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Time
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Verkaufsförderung
1
Website
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Werbung
1
Zeit
1
advertising effectiveness
1
commercial length
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contextual similarity
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health threat orientation
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length configuration
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proaction effect
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retroaction effect
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Jeong, Yongick
6
Zhao, Xinshu
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Kim, Yeuseung
1
King, Cynthia
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Sanders, Meghan
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Tran, Hai
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Tran, Hai L.
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Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of promotion management : JPM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
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2
Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick
;
King, Cynthia
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
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3
Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
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4
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
5
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
6
Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
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