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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Aesthetics
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Ästhetik
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Brand image
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Perception
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Advertising
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Comparison
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
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