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The effect of regulatory depletion on attitude certainty
Wan, Echo Wen; Rucker, Derek D.; Tormala, Zakary L.; … - In: Journal of marketing research : JMR 47 (2010) 3, pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
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The orientation-matching hypothesis : an emotion-specificity approach to affect regulation
Labroo, Aparna A.; Rucker, Derek D. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 955-966
Persistent link: https://www.econbiz.de/10008666352
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Implications for advertising effectiveness of divergence among measured advertising effects
Mazzocco, Philip J.; Rucker, Derek D.; Brock, Timothy C. - In: Applying social cognition to consumer-focused strategy …, (pp. 297-317). 2005
Persistent link: https://www.econbiz.de/10003113349
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Fact versus fiction : blending storytelling with product attributes in advertisements
Krause-Galoni, Rebecca; Rucker, Derek D. - In: Journal of the Association for Consumer Research : JACR 9 (2024) 1, pp. 58-70
Persistent link: https://www.econbiz.de/10014633399