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~subject:"Advertising effects"
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Advertising effects
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Journal of marketing research : JMR
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Journal of the Association for Consumer Research : JACR
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ECONIS (ZBW)
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The effect of regulatory depletion on attitude certainty
Wan, Echo Wen
;
Rucker, Derek D.
;
Tormala, Zakary L.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
Saved in:
2
The orientation-matching hypothesis : an emotion-specificity approach to affect regulation
Labroo, Aparna A.
;
Rucker, Derek D.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 955-966
Persistent link: https://www.econbiz.de/10008666352
Saved in:
3
Implications for advertising effectiveness of divergence among measured advertising effects
Mazzocco, Philip J.
;
Rucker, Derek D.
;
Brock, Timothy C.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 297-317)
.
2005
Persistent link: https://www.econbiz.de/10003113349
Saved in:
4
Fact versus fiction : blending storytelling with product attributes in advertisements
Krause-Galoni, Rebecca
;
Rucker, Derek D.
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10014633399
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