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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
23
Konsumentenverhalten
18
Customer satisfaction
6
Kundenzufriedenheit
5
Online retailing
5
Online-Handel
5
USA
5
United States
5
Clothing
4
Kundenbindungsprogramm
4
Loyalty program
4
Mobile Business
4
Mobile business
4
Mobile communications
4
Website
4
Einzelhandel
3
Mobilkommunikation
3
Retail trade
3
Bekleidung
2
Benutzerschnittstelle
2
Beziehungsmarketing
2
Brand image
2
Brand management
2
Compatibility
2
Decision-making
2
Electronic commerce
2
Enjoyment
2
Fashion
2
Gender difference
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet
2
Internet marketing
2
Internet shopping
2
Luxury goods
2
Luxusgüter
2
Markenführung
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Markenimage
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Mobile advertising
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Im, Hyunjoo
2
Ha, Young
1
Lee, Garim
1
Lim, Heejin An
1
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Journal of global fashion marketing : JGfM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
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Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
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2
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
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