Role of web site design quality in satisfaction and word of mouth generation
Year of publication: |
2011
|
---|---|
Authors: | Ha, Young ; Im, Hyunjoo |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 23.2012, 1, p. 79-96
|
Subject: | Website | Softwareentwicklung | Software development | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
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