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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno; Christodoulides, George; Dąbrowski, … - In: Journal of advertising research 56 (2016) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
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Cross-national differences in e-WOM influence
Christodoulides, George; Michaelidou, Nina; Argyriou, … - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
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Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia; Borel, Laurence; … - In: Psychology & marketing 34 (2017) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10011674020