//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Antidepressant advertising eff...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
USA
327,520
United States
290,413
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Theorie
49,289
Theory
48,569
Schätzung
18,432
Estimation
17,568
Deutschland
16,272
Germany
13,919
Großbritannien
12,663
United Kingdom
10,856
EU-Staaten
10,677
Japan
10,607
EU countries
10,255
Beziehungsmarketing
9,615
Relationship marketing
9,597
Vereinigte Staaten
8,779
Welt
8,636
Geldpolitik
8,489
World
8,407
Markenführung
8,120
Brand management
8,115
Monetary policy
8,097
Vergleich
7,902
Werbewirkung
7,884
Comparison
7,527
Kanada
7,467
Wirkungsanalyse
7,398
Börsenkurs
7,345
Share price
7,210
Impact assessment
7,183
Markenimage
6,940
Brand image
6,904
Canada
6,894
China
6,573
Konjunktur
6,257
Business cycle
5,945
Kundenzufriedenheit
5,720
more ...
less ...
Online availability
All
Undetermined
2,782
Free
1,259
Type of publication
All
Article
5,738
Book / Working Paper
1,902
Journal
19
Type of publication (narrower categories)
All
Article in journal
5,122
Aufsatz in Zeitschrift
5,122
Aufsatz im Buch
612
Book section
612
Graue Literatur
450
Non-commercial literature
450
Arbeitspapier
348
Working Paper
348
Hochschulschrift
301
Thesis
224
Collection of articles of several authors
74
Sammelwerk
74
Case study
45
Fallstudie
45
Conference paper
33
Konferenzbeitrag
33
Aufsatzsammlung
28
Bibliografie enthalten
27
Bibliography included
27
Lehrbuch
24
Textbook
19
Konferenzschrift
18
Ratgeber
18
Collection of articles written by one author
17
Sammlung
17
Guidebook
16
Reprint
12
Systematic review
12
Übersichtsarbeit
12
Conference proceedings
10
Mehrbändiges Werk
6
Multi-volume publication
6
Amtsdruckschrift
5
Bibliografie
5
Government document
5
Handbook
3
Handbuch
3
Adressbuch
2
CD-ROM, DVD
2
Directory
2
more ...
less ...
Language
All
English
6,841
German
806
French
9
Undetermined
3
Italian
2
Polish
2
Spanish
2
Portuguese
1
Russian
1
Swedish
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
30
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Reijmersdal, Eva A. van
21
Pauwels, Koen
20
Yoon, Hye Jin
20
Bellman, Steven
19
Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Tucker, Catherine
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Rozendaal, Esther
14
more ...
less ...
Institution
All
National Bureau of Economic Research
22
Springer Fachmedien Wiesbaden
19
Fachhochschule Reutlingen / European School of Business
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
IP Deutschland GmbH <Köln>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European University Institute / Department of Economics
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
more ...
less ...
Published in...
All
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
The journal of consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
7,656
RePEc
3
Showing
1
-
10
of
7,659
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promoting wellness or waste? : evidence from antidepressant advertising
Shapiro, Bradley T.
- In:
American economic journal
14
(
2022
)
2
,
pp. 439-477
Persistent link: https://www.econbiz.de/10013202108
Saved in:
2
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
3
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
Saved in:
4
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
5
Facebook versus television : advertising value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
Saved in:
6
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
7
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
8
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
9
Super bowl XLVII TV advertising in the
USA
: male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
The Super Bowl is one of the highest profile sporting events in the
USA
. Each year, over 100 million American consumers …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
10
Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie
-
2004
Persistent link: https://www.econbiz.de/10003776824
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->