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Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa; Li, Yung-Ming; Wu, Wen-Hsiang - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
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Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...
Persistent link: https://www.econbiz.de/10010260193
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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Factors affecting advertising value on social networking sites : an empirical evidence
Kumar, Arun; Pandey, Mrinalini - In: International journal of economic research 13 (2016) 1, pp. 85-100
Persistent link: https://www.econbiz.de/10011560544
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria; Pinho, José Carlos - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
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Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn; Walker, Josie; Lopez, Tará; Jones, Mike - In: The journal of applied business research 25 (2009) 1, pp. 101-109
Persistent link: https://www.econbiz.de/10003801467