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Advertising effects
Sponsorship
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Consumer behaviour
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Cornwell, T. Bettina
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
State of the art and science in sponsorship-linked marketing
Cornwell, T. Bettina
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003766363
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2
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
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3
Preschool children's persuasion knowledge : the contribution of theory of mind
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10003923119
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4
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
5
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
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6
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
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