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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
18
Konsumentenverhalten
18
South Africa
13
Südafrika
12
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
6
Dienstleistungsqualität
6
Kundenzufriedenheit
6
Service quality
6
AIDS
4
Einzelhandel
4
Emerging economies
4
Emotion
4
Retail trade
4
Schwellenländer
4
Social Marketing
4
Werbewirkung
4
Beschwerdemanagement
3
Brand management
3
Cause-Related Marketing
3
Cause-related marketing
3
Complaint management
3
Corporate reputation
3
Customer service
3
Financial services
3
Finanzdienstleistung
3
Firmenimage
3
Kundenservice
3
Markenführung
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Social marketing
3
Angst
2
Anxiety
2
Dienstleistung
2
Ethnic group
2
Ethnische Gruppe
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Terblanche, Nic S.
3
Terblanche-Smit, Marlize
3
Boshoff, Christo
1
Matukin, Michal
1
Ohme, Rafal
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Breaking new ground in theory and practice
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Cutting edge international research
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Journal of advertising research
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Journal of business research : JBR
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ECONIS (ZBW)
4
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Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Cutting edge international research
,
(pp. 111-125)
.
2010
Persistent link: https://www.econbiz.de/10003985157
Saved in:
2
Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
Saved in:
3
The impact of personality differences on efficacy, attitude and behavioural intention in HIV
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Breaking new ground in theory and practice
,
(pp. 121-131)
.
2011
Persistent link: https://www.econbiz.de/10009380027
Saved in:
4
Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal
;
Ohme, Rafal
;
Boshoff, Christo
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011518162
Saved in:
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