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~subject:"Advertising effects"
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Advertising effects
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
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2
Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand
;
Besharat, Ali
;
Lindsey, Charles
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
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3
Leveraging virtual attribute experience in video games to improve brand recall and learning
Besharat, Ali
;
Kumar, Anand
;
Lax, John R.
;
Rydzik, Eric J.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10009778531
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