//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of cognitive appraisa...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Family business
10
Familienunternehmen
8
Firm performance
7
Business start-up
5
USA
5
United States
5
Unternehmenserfolg
5
Unternehmensgründung
5
Dynamic capabilities
4
Dynamische Kompetenzen
4
Entrepreneurship
4
Entrepreneurship approach
4
Innovation
4
Knowledge management
4
Sponsoring
4
Sponsorship
4
Sportmarketing
4
Sports marketing
4
Wissensmanagement
4
Consumer behaviour
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Führungsstil
3
Globalisierung
3
Globalization
3
Innovation management
3
Innovationsmanagement
3
Konsumentenverhalten
3
Leadership style
3
New product development
3
Produktentwicklung
3
Sport
3
Sports
3
Advertising
2
Ambidexterity
2
Ambidextrous organization
2
Arbeitsgruppe
2
Business ethics
2
Corporate Entrepreneurship
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bee, Colleen
2
Dalakas, Vassilis
1
Malkewitz, Keven
1
Orth, Ulrich R.
1
Published in...
All
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
2
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->