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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
83,550
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Experiment
44,263
Theorie
22,141
Theory
21,859
Brand management
17,731
Markenführung
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Relationship marketing
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10,031
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5,432
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Product design
4,749
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4,727
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4,676
Einzelhandel
4,648
Retail trade
4,580
Werbewirkung
4,372
Vertrauen
4,225
Confidence
4,179
Emotion
3,960
Electronic Commerce
3,927
Marketingmanagement
3,843
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Gierl, Heribert
31
Pelsmacker, Patrick de
31
Esch, Franz-Rudolf
26
Dens, Nathalie
25
Septianto, Felix
23
Bauer, Hans H.
18
Huber, Frank
17
Diehl, Sandra
16
Muehling, Darrel D.
14
Pauwels, Koen
14
Reijmersdal, Eva A. van
14
Dahlén, Micael
13
Bellman, Steven
12
Eisend, Martin
12
Hudders, Liselot
12
Matthes, Jörg
12
Rosengren, Sara
12
Boerman, Sophie C.
11
Ilicic, Jasmina
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
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11
Roy, Subhadip
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
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Wu, Linwan
11
Yoon, Sukki
11
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Sahni, Navdeep S.
10
Stafford, Marla Royne
10
Terlutter, Ralf
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
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Chan, Kara
9
Rozendaal, Esther
9
Smit, Edith G.
9
Bang Nguyen Viet
8
Draganska, Michaela
8
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Shaker Verlag
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
155
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
141
International journal of advertising : the quarterly review of marketing communications
110
Journal of advertising research
83
Journal of advertising : official publication of the American Academy of Advertising
80
Psychology & marketing
80
Journal of retailing and consumer services
71
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
42
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
European journal of marketing : EJM
34
Marketing : ZFP ; journal of research and management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
The journal of brand management : an international journal
29
The journal of consumer marketing
29
SpringerLink / Bücher
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Young consumers : insight and ideas for responsible marketers
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of international consumer marketing
22
European journal of marketing
21
Journal of marketing
21
International journal of sports marketing & sponsorship
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of consumer marketing
17
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ECONIS (ZBW)
4,311
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1
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of
4,311
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date (oldest first)
1
Brand
logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
2
Brand
logo and
brand
gender : examining the effects of natural logo designs and color on
brand
gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
3
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
4
Athlete apparel : the impact of team
brand
awareness and apparel
brand
awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
5
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
6
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of
brand
communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
7
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
8
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
9
Congruity between mood and
brand
involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
Advergame for purchase intention via game and
brand
attitudes from antecedents of system design, psychological state, and game content : interactive role of
brand
familiarity
Hsiao, Wei-Hung
;
Lin, Yu-Hsiu
;
Wu, Ing-Long
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
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