The interplay of products from the same product line : the role of brand reputation
Year of publication: |
2014
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Authors: | Palmeira, Mauricio |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1626-1647
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Subject: | Store brands | Line extensions | Experimental design | Inferences | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Experiment | Produktgestaltung | Product design | Handelsmarke | Store brand | Markenartikel | Brand |
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