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Advertising effects
Consumer behaviour
83,149
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80,669
Relationship marketing
26,265
Beziehungsmarketing
25,591
Social Web
20,630
Social web
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5,756
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5,714
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4,958
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4,539
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4,523
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33
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29
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26
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24
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24
Bauer, Hans H.
22
Wilbur, Kenneth C.
20
Diehl, Sandra
17
Huber, Frank
17
Reijmersdal, Eva A. van
17
Tucker, Catherine
16
Pauwels, Koen
15
Muehling, Darrel D.
14
Terlutter, Ralf
14
Bellman, Steven
13
Dahlén, Micael
13
Hudders, Liselot
13
Rosengren, Sara
13
Rozendaal, Esther
13
Sayedi, Amin
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Yoon, Sukki
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Choi, Yung Kyun
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Jerath, Kinshuk
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Matthes, Jörg
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Russo, Antonio
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Sahni, Navdeep S.
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11
Eisend, Martin
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Wu, Linwan
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National Bureau of Economic Research
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European Advertising Academy
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Shaker Verlag
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Österreichische Werbewissenschaftliche Gesellschaft
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Leuphana Universität Lüneburg
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NetLibrary, Inc
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Nomos Verlagsgesellschaft
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Robert Schuman Centre for Advanced Studies
1
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1
Universität Mannheim
1
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1
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1
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Journal of business research : JBR
170
International journal of advertising : the review of marketing communications
163
Journal of marketing communications
153
International journal of advertising : the quarterly review of marketing communications
128
Journal of advertising research
126
Journal of advertising : official publication of the American Academy of Advertising
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
Journal of retailing and consumer services
79
Psychology & marketing
79
Journal of promotion management : innovations in planning and applied research
77
Journal of promotion management : JPM
75
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Marketing letters : a journal of research in marketing
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
European journal of marketing : EJM
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
The journal of product & brand management
37
Marketing : ZFP ; journal of research and management
36
Journal of current issues and research in advertising : JCIRA
35
Marketing intelligence & planning
32
SpringerLink / Bücher
31
Asia Pacific journal of marketing and logistics
29
The journal of consumer marketing
29
International journal of hospitality management
28
Journal of current issues and research in advertising
28
The journal of brand management : an international journal
28
Health marketing quarterly
27
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of global marketing
23
Journal of international consumer marketing
23
Journal of marketing research
23
European journal of marketing
21
International journal of sports marketing & sponsorship
20
Tourism management : research, policies, practice
20
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ECONIS (ZBW)
5,157
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1
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date (oldest first)
1
The effects of
brand
involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
2
The impact of social media advertising on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
Getting to know you : social media personalization as a means of enhancing
brand
loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
4
When is
brand
content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
5
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
6
Cultivating consumer-
brand
relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Influence of post types on Facebook engagement : the moderating roles of
brand
category and
brand
internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
10
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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