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Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...
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In Japan, newspapers enjoy a special exemption from antimonopoly prohibitions against resale price maintenance … throughout Japan. In fact, the newspapers have rarely changed their subscription prices in recent years, and the three leading … national and local newspapers is inflating their prices by 340 yen per month (about a 10 percent increase in their prices), it …
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increase in online advertising, newspapers lost $7 in print advertising. A prevalent concern is that online newspaper …, concerns in the industry that newspapers' websites are responsible for the decline in print advertising may not be valid. Most …
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