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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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USA
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United States
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Gender discrimination
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Geschlechterdiskriminierung
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Marktforschung
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Cultural identity
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Fernsehwerbung
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Frauen
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Marketingmanagement
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Meta-Analyse
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Television advertising
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2005-2009
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Alleinerziehende
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Authoritative parenting
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Blackford, Benjamin J.
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Journal of advertising : official publication of the American Academy of Advertising
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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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