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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type
Liu, Yi-Fen
;
Wu, Chi-Cheng
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011852937
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2
Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana
;
Hüttl-Maack, Verena
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
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Exploring advertising as an antecedent to brand experience dimensions : an experimental study
Bapat, Dhananjay
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10011975284
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