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~subject:"Advertising effects"
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Advertising effects
Zielgruppe
2,479
Target group
2,475
Direktmarketing
1,888
Direct marketing
1,579
Data quality
1,189
Datenqualität
1,148
Consumer behaviour
1,058
Konsumentenverhalten
1,048
Deutschland
901
Germany
868
Werbewirkung
528
Marketingmanagement
496
Marketing management
491
Advertising
490
Werbung
485
Theorie
472
Theory
472
USA
450
United States
439
Online-Marketing
437
Relationship marketing
437
Beziehungsmarketing
436
Internet marketing
422
Marketing
357
Children
270
Kinder
270
Marktsegmentierung
260
Market segmentation
258
Elderly people
240
Ältere Menschen
240
Datenerhebung
221
Data collection
220
data quality
200
Statistische Methode
185
Statistical method
184
Brand management
161
Markenführung
161
Pharmaceuticals
152
Arzneimittel
151
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Graue Literatur
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Non-commercial literature
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9
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English
472
German
54
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1
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Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Aikin, Kathryn J.
4
Cauberghe, Veroline
4
Ceyp, Michael
4
De Jans, Steffi
4
Dens, Nathalie
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Russell, Cristel Antonia
4
Sullivan, Helen W.
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Bar, Talia
3
Betts, Kevin R.
3
Bradford, W. David
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dave, Dhaval
3
Fogel, Joshua
3
Galeotti, Andrea
3
Jin, Ginger Zhe
3
Kulczynski, Alicia
3
Lillard, Dean R.
3
Liu, Qiang
3
Nicolini, Valentina
3
Pepall, Lynne
3
Puntoni, Stefano
3
Reiff, Joseph
3
Saffer, Henry
3
Schumann, Jan Hendrik
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
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National Bureau of Economic Research
4
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
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Journal of advertising research
22
Health marketing quarterly
21
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
20
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of consumer studies
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Marketing letters : a journal of research in marketing
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Marketing intelligence & planning
4
NBER working paper series
4
Review of industrial organization : RIO
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of industrial organization
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of global marketing
3
Journal of international consumer marketing
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing : ZFP ; journal of research and management
3
NBER Working Paper
3
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ECONIS (ZBW)
527
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1
How DTCA influences prescription pharmaceutical markets
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 651-672)
.
2014
Persistent link: https://www.econbiz.de/10010353469
Saved in:
2
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
Saved in:
3
Customer poaching and advertising
Branca Esteves, Rosa
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 112-146
Persistent link: https://www.econbiz.de/10003814874
Saved in:
4
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
5
Algorithms propagate gender bias in the marketplace : with consumers' cooperation
Rathee, Shelly
;
Banker, Sachin
;
Mishra, Arul
;
Mishra, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 621-631
Persistent link: https://www.econbiz.de/10014370526
Saved in:
6
Forciert Forced-exposure Fehler bei der Datenerhebung? : zur Problematik des forcierten Werbekontakts in der experimentellen Werbewirkungsforschung
Germelmann, Claas Christian
;
Gröppel-Klein, Andrea
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10003821644
Saved in:
7
Improving data quality using Amazon mechanical turk through platform setup
Lu, Lu
;
Neale, Nathan
;
Line, Nathaniel D.
;
Bonn, Mark Andrew
- In:
The Cornell hospitality quarterly
63
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013256793
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8
An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
Saved in:
9
Wirksamkeitsmessung im Direktmarketing : Einsatz permanenter und massnahmenspezifischer Kontrollgruppen
Sarakinos, Miltiadis
;
Hary, Ingo
- In:
Customer Relationship Management : neue …
,
(pp. 131-142)
.
2008
Persistent link: https://www.econbiz.de/10003644192
Saved in:
10
Cell phone advertising delivery acceptance : development, purification and validation of the advertising delivery acceptance scale
Saran, Anshu
;
Cruthirds, Kevin W.
;
Kalliny, Morris
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10003781037
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