How DTCA influences prescription pharmaceutical markets
Demetrios Vakratsas and Ceren Kolsarici
| Year of publication: |
2014
|
|---|---|
| Authors: | Vakratsas, Demetrios ; Kolsarici, Ceren |
| Published in: |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-7800-3. - 2014, p. 651-672
|
| Subject: | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Arzneimittelmarkt | Pharmaceutical market | Zielgruppe | Target group | Ärzte | Physicians | Patienten | Patients | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010353469