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Kraft, Lennart - 2023

Differential Privacy offers the online advertising industry new means to increase consumer privacy by obfuscating consumer data. While achieving the same privacy, these means decrease targeting accuracy differently, subsequently reducing advertisers’ willingness to pay (WTP) for targeted...

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Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising

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Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach

Reddy, T. Ravindra; Lakshmi, N. Rajya - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 212-223

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Hispanic-Americans, mobile advertising and mobile services

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Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices

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Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment

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Consumer responses to SMS advertising : antecedents and consequences

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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions

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Enhancing mobile advertising effectiveness in Turkey through peer influence

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