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~subject:"Advertising effects"
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Advertising effects
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Beziehungsmarketing
25,166
Relationship marketing
25,138
Social Web
20,154
Social web
20,120
Online-Marketing
12,859
Internet marketing
12,636
Theorie
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Theory
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Markenführung
8,826
Brand management
8,812
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7,916
Customer satisfaction
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Markenimage
7,175
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7,142
Deutschland
7,002
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6,739
Online retailing
6,720
Germany
6,622
Electronic Commerce
6,455
USA
6,437
Dienstleistungsqualität
6,253
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6,241
United States
6,223
E-commerce
6,140
Marketingmanagement
4,842
Marketing management
4,784
Viral marketing
4,768
Virales Marketing
4,758
Werbewirkung
4,706
Einzelhandel
4,645
Retail trade
4,557
Brand
4,521
Markenartikel
4,513
Werbung
3,996
Advertising
3,948
Experiment
3,666
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3,619
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Pelsmacker, Patrick de
26
Gierl, Heribert
25
Septianto, Felix
22
Dens, Nathalie
19
Wilbur, Kenneth C.
19
Diehl, Sandra
17
Esch, Franz-Rudolf
16
Huber, Frank
16
Pauwels, Koen
15
Tucker, Catherine
15
Bauer, Hans H.
13
Hudders, Liselot
13
Reijmersdal, Eva A. van
13
Sayedi, Amin
13
Yoon, Sukki
13
Bellman, Steven
12
Dahlén, Micael
12
Jerath, Kinshuk
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Muehling, Darrel D.
12
Russo, Antonio
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Sahni, Navdeep S.
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Terlutter, Ralf
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Choi, Yung Kyun
11
Eisend, Martin
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Ghose, Anindya
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Kareklas, Ioannis
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Lewis, Randall A.
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Matthes, Jörg
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Rozendaal, Esther
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Taylor, Charles Raymond
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Wu, Linwan
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10
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10
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European Advertising Academy
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IGI Global
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OECD
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Shaker Verlag
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Association of National Advertisers
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Helmut-Schmidt-Universität
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Leuphana Universität Lüneburg
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NetLibrary, Inc
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Nomos Verlagsgesellschaft
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OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
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Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Journal of business research : JBR
166
International journal of advertising : the review of marketing communications
160
Journal of marketing communications
147
International journal of advertising : the quarterly review of marketing communications
114
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Journal of promotion management : innovations in planning and applied research
75
Journal of retailing and consumer services
75
Journal of promotion management : JPM
68
Psychology & marketing
67
Journal of advertising : official publication of the American Academy of Advertising
64
International journal of internet marketing and advertising : IJIMA
63
Journal of marketing research : JMR
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Marketing letters : a journal of research in marketing
43
European journal of marketing : EJM
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
The journal of product & brand management
35
Journal of current issues and research in advertising : JCIRA
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Asia Pacific journal of marketing and logistics
29
Health marketing quarterly
28
Journal of current issues and research in advertising
28
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Marketing intelligence & planning
24
Journal of international consumer marketing
22
Young consumers : insight and ideas for responsible marketers
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
European journal of marketing
20
SpringerLink / Bücher
20
International journal of consumer studies
19
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
Journal of marketing research
19
Cogent business & management
17
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ECONIS (ZBW)
4,659
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1
Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani
- In:
Journal of innovations in digital marketing
2
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
Saved in:
2
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
3
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
4
The impact of social media peer communication on customer behaviour : evidence from Romania
Anastasiei, Bogdan
;
Dospinescu, Nicoleta
;
Dospinescu, …
- In:
Argumenta oeconomica
48
(
2022
)
1
,
pp. 247-264
Persistent link: https://www.econbiz.de/10013366097
Saved in:
5
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
7
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive
e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
8
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
9
Deconstructing persuasiveness of online hotel review platforms
Ajanovic, Edina
;
Çizel, Beykan
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
2/3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10012438172
Saved in:
10
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and
eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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