Examining the role of relationship factors on eWOM effectiveness in social media
Year of publication: |
2017
|
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Authors: | Kim, Junga ; Lee, Chunsik |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 2, p. 103-123
|
Subject: | word-of-mouth | eWOM | social media | balance theory | elaboration likelihood model | WOM effectiveness | relationship factors | source credibility | strength of ties | product involvement | expertise | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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