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~subject:"Advertising effects"
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Advertising effects
Brand management
17,810
Markenführung
17,397
Brand image
11,257
Markenimage
11,145
Consumer behaviour
10,347
Konsumentenverhalten
10,220
Markenartikel
9,315
Brand
8,276
Relationship marketing
3,119
Beziehungsmarketing
3,108
Markenpolitik
2,240
Social Web
2,107
Social web
2,104
Deutschland
1,922
Online-Marketing
1,854
Internet marketing
1,829
Marketingmanagement
1,707
Marketing management
1,691
Germany
1,621
Werbewirkung
1,587
Theorie
1,391
Theory
1,381
Marketing
1,234
Luxury goods
1,150
Luxusgüter
1,148
USA
1,148
United States
1,119
Werbung
1,088
Herkunftsbezeichnung
1,058
Designation of origin
1,055
Advertising
1,047
Corporate reputation
1,019
Firmenimage
1,014
Customer satisfaction
995
Kundenzufriedenheit
964
Tourismusmarketing
925
Tourism marketing
924
Brand equity
899
Einzelhandel
865
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Undetermined
758
Free
209
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Article
1,298
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263
Journal
4
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1,190
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1,190
Aufsatz im Buch
100
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100
Hochschulschrift
73
Thesis
53
Graue Literatur
42
Non-commercial literature
42
Arbeitspapier
35
Working Paper
35
Case study
18
Fallstudie
18
Conference paper
16
Konferenzbeitrag
16
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13
Sammelwerk
13
Aufsatzsammlung
11
Lehrbuch
3
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3
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1
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1
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1
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1
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1
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1
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1
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English
1,400
German
166
French
1
Italian
1
Spanish
1
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Esch, Franz-Rudolf
17
Pelsmacker, Patrick de
17
Dens, Nathalie
14
Bauer, Hans H.
13
Gierl, Heribert
13
Draganska, Michaela
8
Huber, Frank
8
Klapper, Daniel
8
Romaniuk, Jenni
8
Sreejesh, S.
8
Brunner, Christian Boris
7
Matthes, Jörg
7
Muehling, Darrel D.
7
Rosengren, Sara
7
Roy, Subhadip
7
Septianto, Felix
7
Srivastava, R. K.
7
Vashisht, Devika
7
Erfgen, Carsten
6
Ko, Eunju
6
Langner, Tobias
6
Mäder, Ralf
6
Pauwels, Koen
6
Bellman, Steven
5
Buijzen, Moniek
5
Clark, C. Robert
5
Dahlén, Micael
5
Doraszelski, Ulrich
5
Hayes, Jameson L.
5
Hudders, Liselot
5
Ilicic, Jasmina
5
Jang, Soocheong
5
Ketelaar, Paul E.
5
King, Stephen
5
Kulczynski, Alicia
5
Reijmersdal, Eva A. van
5
Rozendaal, Esther
5
Sattler, Henrik
5
Srinivasan, Shuba
5
Vanhuele, Marc
5
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Springer Fachmedien Wiesbaden
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Helmut-Schmidt-Universität
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Peter Lang AG
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität Mannheim
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Published in...
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Journal of business research : JBR
57
Journal of marketing communications
52
International journal of advertising : the review of marketing communications
51
International journal of advertising : the quarterly review of marketing communications
48
Journal of advertising research
35
The journal of product & brand management
35
Psychology & marketing
33
Journal of promotion management : JPM
32
Journal of advertising : official publication of the American Academy of Advertising
27
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
23
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
21
SpringerLink / Bücher
20
Marketing : ZFP ; journal of research and management
19
Marketing letters : a journal of research in marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of marketing : EJM
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
12
International journal of sports marketing & sponsorship
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of hospitality management
10
Journal of global marketing
10
Journal of marketing research : JMR
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
Springer eBook Collection / Business and Economics
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of contemporary hospitality management
7
Journal of current issues and research in advertising : JCIRA
7
Research
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
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ECONIS (ZBW)
1,565
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1
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1
Does a virtual like cause actual liking? : how following a
brand
's facebook updates enhances
brand
evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
2
Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf
-
2005
-
1. Auflage
Persistent link: https://www.econbiz.de/10002570478
Saved in:
3
Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
Saved in:
4
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
5
Examining the effect of emotional branding in building
brand
equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
6
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
7
Can personalised prosocial ads be harnessed for
brand
equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
8
Brand
and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
9
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
10
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
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