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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
24
Konsumentenverhalten
23
Sports marketing
18
Sportmarketing
16
Sports
16
Sport
15
Professional sports
14
Profisport
14
USA
12
United States
11
Sport organization
10
Sportorganisation
10
Sport event
8
Sportveranstaltung
8
Beziehungsmarketing
7
Relationship marketing
7
Sponsorship
6
Higher education institution
5
Hochschule
5
Sponsoring
5
Ball game
3
Ballsport
3
Customer satisfaction
3
Emotion
3
Meta-Analyse
3
Meta-analysis
3
Motivation
3
Organizational behaviour
3
Verhalten in Organisationen
3
attendance
3
sponsorship
3
American football
2
Arbeitsgruppe
2
Arbeitspsychologie
2
Asian American sports consumption
2
Austauschtheorie
2
Confidence
2
Cultural factors
2
Employee retention
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English
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Kim, Yu Kyoum
2
Kang, Joon Ho
1
Kim, Jeeyoon
1
Kim, Young Do
1
Mahony, Daniel F.
1
Park, Seong Hee
1
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Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
2
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1
Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong Hee
;
Mahony, Daniel F.
;
Kim, Yu Kyoum
;
Kim, …
- In:
Sport management review
18
(
2015
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10011381867
Saved in:
2
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
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