Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Year of publication: |
2017
|
---|---|
Authors: | Ha, Jae-Pil ; Kang, Sun J. ; Kim, Yu Kyoum |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 3, p. 281-297
|
Subject: | Technology | Sports marketing | Smartphone | Sport consumption | Smart sport | Sportmarketing | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sportorganisation | Sport organization | Mobiltelefon | Mobile phone | Sportökonomik | Sports economics | Sportveranstaltung | Sport event | Sportpolitik | Sport policy |
-
Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M., (2019)
-
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena, (2018)
-
Millennials' perceptions of spectator sports
Dotson, Michael J., (2013)
- More ...
-
A conceptual framework for the adoption of smartphones in a sports context
Ha, Jae-Pil, (2015)
-
Kang, Sun J., (2015)
-
Sport fans in a “smart sport” (SS) age: drivers of smartphone use for sport consumption
Ha, Jae-Pil, (2017)
- More ...