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Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice; Fullerton, Jami A. - In: Journal of marketing communications 27 (2021) 2, pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
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Facebook versus television : advertising value perceptions among females
Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
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Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn; Walker, Josie; Lopez, Tará; Jones, Mike - In: The journal of applied business research 25 (2009) 1, pp. 101-109
Persistent link: https://www.econbiz.de/10003801467
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Self-esteem, life-satisfaction and materialism: effects of advertising images on Chinese college students
Zhou, Shuhua; Xue, Fei; Zhou, Peiqin - In: New directions in international advertising research, (pp. 243-261). 2002
Persistent link: https://www.econbiz.de/10001785333
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The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students
Brimah, Bolatito Amudat; Olanipekun, Wahid Damilola; … - In: SocioEconomic challenges : SEC 4 (2020) 3, pp. 104-112
Persistent link: https://www.econbiz.de/10012295317
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Moderating role of credibility and ad liking between online advertisement and consumer buying behavior of university students of Pakistan
Khalid, Rizwan; Tehreemyasmeen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10012106932
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Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi
Akbar, Suleman; Azam, Rehan; Danish, Muhammad - 2012
objective of this study a convenient sample of 247 respondents from University students, Government officials and business …
Persistent link: https://www.econbiz.de/10014164340
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Effect of Green Advertising on Postgraduate Students’ Purchasing Pattern in Nnamdi Azikiwe University
Anyasor, Marcus Okwuchukwu - 2021
This study evaluated the effect of green advertising on postgraduate students’ purchasing pattern in Nnamdi Azikiwe … for this study was survey research design. The postgraduate students of Nnamdi Azikiwe University were used as our … advertising has a positive and significant effect on purchasing pattern of postgraduate students of Nnamdi Azikiwe University. The …
Persistent link: https://www.econbiz.de/10014088952
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Super bowl XLVII TV advertising in the USA : male and female impressions among college students
Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36
Super Bowl Advertising among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
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Celebrity endorsements versus created spokespersons in advertising : a survey among students
Waldt, D. L. R. van der; Loggerenberg, M. van; Wehmeyer, L. - In: South African journal of economic and management sciences 12 (2009) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10003856847